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About G.O.R.D.   G.O.R.D. Products & Marketing Key chain: The carabineer key chain was chosen as our product because it is a simple and tangible tool used in many college students’ every day lives. The purpose of the key chain is to be a constant reminder for people to be safe and responsible in all social situations. Throughout the day the G.O.R.D message will be seen whenever one’s keys are used. For example, when students unlock their door or start their cars, they will be reminded of the G.O.R.D objectives. The key chain can also serve as a way to increase the size of the G.O.R.D audience. People will be able to show the key chain to their friends and family, thus further spreading G.O.R.D’s message. Design: Carabineer has the G.O.R.D logo imprinted on it. Key tag will have the acronym plus the three main objectives of G.O.R.D. I will understand the risks involved I will be mindful of my surroundings I will spread awareness Key tag will note the web page: www.gordcolorado.com Price and Profit A key chain and carabineer is exchanged for a donation. The price will be kept low with the hope of reaching more people. Funds collected from the key chain will be used to sponsor future G.O.R.D initiatives. The proceeds will be donated to the The Gordie Foundation, a charity established by Gordon Bailey’s family. Donations collected will be turned over to the G.O.R.D treasurer and deposited into a DBA G.O.R.D account. Key chains will be marketed to: Fraternity and sorority houses Residence halls Alumni groups Athletic clubs Student groups University faculty and staff Other Chi Psi chapters Friends and family Future products Potential items include t-shirts, paper products and other clothing items.